Product Manager

Location: Woking, GB

Job Title:                              Product Manager

Function:                              Product

Reporting to:                        Head of Product Management                                                                  

Date of preparation:              October 2020    


McLaren Applied has been a product business in Motorsports since it was founded in 1988. In addition to Motorsports the Company has now developed product and services business in the Automotive, Public Transport and Health markets where we see significant growth potential. Our strategy is to develop a scalable product business across all markets and we have developed a Product Management framework to support this initiative.

The product business is underpinned by intellectual property, capability and technology platforms in the fields of electronics, software, data science and design. This challenge is extremely broad in technology and market scope and we require very clear thinking and process to create the best technology, platform and product strategies to support rapid business growth.

Purpose of the Role:

Responsible for a products under a new emerging product portfolio in Future Transport, helping to get initial concepts off the ground and ultimately managing a portfolio of products through the complete lifecycle to deliver commercial success. Own the vision and roadmap for that product, working closely with product managers, product marketing managers, technical leadership and design leadership to align both technical and market roadmaps.

Principal Accountabilities:

  • Take ownership of managing assigned product portfolio in its primary markets and assisting in establishing the portfolio in other markets.
  • Own the business rationale for the product, covering existing and future products over full lifecycle - concept to end of life.
  • Be the decision maker, able to move forward with rational well-balanced product decisions that trade-off commercial viability, technical feasibility and user desirability.
  • Working closely with Sales and with Business Lines and the Head of Product Management, deliver a base product that meets the needs for all, or as many markets as possible.
  • Manage entire product life cycle - from strategic planning to tactical activities:
  • Working with the Business Lines, understand the market landscape, conducting market research to specify market needs for current and future products, and translate into product requirements.
  • Working closely with Design to uncover, analyse and interpret current and future user, market needs and ensure that the product and service experience meets those needs.
  • Develop business cases to support investment requests - leading the creation of supporting material including portfolio financial forecasts, product pricing & business models.
  • Manage and own the roadmap, including prioritisation of bug-fixing and feature requests.
  • Work with Business Lines to develop product positioning, defining and supporting go-to-market plans - working collaboratively to execute.
  • Work closely with Chief Engineers to align technical roadmaps.
  • Work closely with project and technical delivery management to ensure successful product delivery to market.
  • Support the development of partner relationships.
  • Monitor, report and improve product performance, to manage the ongoing profitability of products within the portfolio.
  • Provide clear direction of product roadmaps into engineering development.
  • Own and report on key KPIs for product performance, including business cases, product P&L and ROI.
  • Work with finance to manage the product budget including the treatment of intangible assets.

Knowledge, Skills, Qualifications and Experience:

  • Strong technical background. Preferably a degree in engineering or science discipline.
  • Experience in working in product management teams in disruptive technology environments.
  • Ability to tactfully challenge without alienating and build a strong internal network to support ability to influence.
  • Able to interpret and communicate general financial and accounting information from a product perspective and understand the financial impact of decisions.
  • Identifies and prioritises issues and takes a proactive approach to dealing with them.
  • Thinks creatively to produce workable ideas and novel solutions.
  • Takes a collaborative approach to achieving results.


All employees must ensure compliance with the Company Health and Safety Policy, and all relevant other statutory Health and Safety legislation.

This job description may not detail some less major duties allocated to the post holder, nor cover duties of a similar nature, commensurate with the role, which may from time to time be reasonably required by the relevant manager.