Digital Project Manager

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Location: Woking, GB

At McLaren Automotive our vision is not only to become the iconic sports car manufacturer but also to deliver breath-taking, iconic and innovative new technology to the automotive industry.

We recognise that we can only achieve our vision with the dedication and collaboration of our world class employees.  It is our mission to become the employer of choice within the global automotive industry.

Purpose of the Role:

Reporting to the Digital Manager within the McLaren Automotive Sales and Marketing Team, the Digital Project Manager will manage the development of technology, innovation, and functionality within the digital environment. 

With a broad technical skill base, the Digital Specialist will need a sound understanding of CMS platforms, Mobile, Apps, and data flows so that the digital customer journey is fully joined up and optimised.  Beyond the technical knowledge is the requirement to project manage new initiatives with a clear focus on deadlines and delivery within budget.  

Working closely with the CRM and IT teams, the Digital Project Manager will be responsible for the creation and delivery of logged in owners areas and the development of functionality that stems from this opportunity.

With the speed and change within the digital world, the role requires an individual who can provide insight into future trends and developments so that McLaren Automotive can build on the right platforms.   A customer centric mind-set that allows the user experience to be


Responsibility Overview:

  • Contribute to the development of the global digital strategy ensuring that McLaren Automotive delivers best in class digital experiences’
  • Project manage the development of a logged in owners environment that will grow in importance year on year when combined with the connected car.  This will include reviewing CMS providers and linking all data sources in order to achieve one version of the truth.
  • Find ways of delivering e-commerce solutions for products such as merchandise or events.
  • Identifying business and digital marketing innovation opportunities such as virtual reality.
  • Work collaboratively with the wider marketing team to develop integrated plans and opportunities.
  • Project manage new work streams and engage all stakeholders
  • Build strong and lasting relationships with the digital agency teams so that they are motivated, high performing and adding value to our business.
  • Support the Digital Manager in the delivery of annual commercial plans
  • Build effective relationships with all stakeholders across the business.
  • Support the customer comms and social media teams with modern digital platforms.


Knowledge, Skills and Experience:

  • Strong experience in web, app and mobile development
  • Thorough understanding of CMS systems and joining up data sources
  • Management and development of multi-layered and multi-lingual systems
  • E-commerce experience useful
  • Web Analytics and reporting on ROI of digital activity
  • Experience in digital media and related disciplines such as media planning, search and delivery of technology based/high complexity projects
  • Professional Business/Marketing Qualification and educated to degree level
  • Automotive experience is highly desirable but not essential.


Personal Attributes:

  • Proactive attitude
  • Career driven individual who has energy to excel in startup culture
  • Excellent communication skills with the ability to influence the business
  • Comfortable making recommendations and decisions
  • Ability and willingness to deliver in pressurized, fast-paced environment
  • Flexible & responsive to business demands as required
  • Professional and credible ambassador of the McLaren brand values
  • A winning mentality - demonstrates great drive to achieve outstanding results
  • Initiative. Make things happen with minimum levels of supervision
  • Strong project management skills
  • Flexible and responsive to business demands as required
  • Professional and credible ambassador of the McLaren brand values
  • A winning mentality - demonstrates great drive to achieve outstanding results
  • Uses initiative. Make things happen with minimum levels of supervision


If you are passionate about pushing the boundaries of processes and technologies and have an entrepreneurial mind-set, join us at the heart of an exciting journey apply now to be part of cutting edge pioneering projects .


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