Digital Data & Insights Analyst

Location: Woking, GB

Job Type: Permanent  

Contract Duration: Permanent

Purpose of Role: 

Manage the measurement, reporting and insight generation for the McLaren Group online, mobile and social media channels and all related content and campaign activity. 

Principal Accountabilities: 

  • Capture, manage and report on all activity relating to the McLaren Group digital, social media and CRM channels, focusing on performance of the brand and commercial value driven through digital and social media
  • Track and report on data pertaining to digital content, audiences, valuation and competitor performance
  • Share data-driven insights and performance trends across the digital and social content team
  • Support brand and partner campaign planning and distribution
  • Support McLaren’s Partnership Development and Strategy teams via regular and ad-hoc reporting on audience growth and channel performance. Includes audience insight, performance benchmarking and earned media valuations, delivering competitive advantage in new business proposals
  • Collaborate with McLaren’s Strategy team to align data and insights to overarching market research and audience segmentation profiling
  • Implement a regular reporting schedule for McLaren’s Digital & Social, Partnership Development, Partnership Activation and Executive teams. Includes monthly, quarterly, annual and ad-hoc reporting against defined processes, schedules and rights
  • Support database reporting through the marketing cloud solution, focusing on campaign performance and exposing trends to help optimise growth of the fan universe
  • Ownership of the McLaren Marketing Digital Dashboard, liaising with individual department stakeholders to ensure up-to-date data capture and a reporting schedule adapted to the needs of a range of stakeholders
  • Manage the use of digital reporting toolkit, ensuring data technologies align to business needs and budget
  • Manage third party agencies to ensure effective capture and management of data for both regular and ad-hoc reporting
  • Provide support to online marketing campaigns, liaising with the digital marketing agency to optimise campaign performance through data analysis
  • Provide insight to the broader digital operations team and McLaren IT to ensure robust and secure channels
  • Monitor and report industry trends pertaining to data analysis and insight

Knowledge, Skills and Experience: 

  • Excellent use of Microsoft Excel and third-party data management tools
  • Excellent knowledge of Google Analytics
  • Comprehensive understanding of native and third party social media monitoring and performance tools
  • Experience in a similar role, with evidence of supporting web team or management with regular reporting
  • Degree educated or equivalent qualification in a relevant discipline
  • Experience working in a real-time, reactive digital environment
  • Knowledge of basic digital and social media content marketing principles
  • Experience working for / on projects related to sports marketing or retail brands

Personal Attributes

  • Impeccable attention to detail
  • Analytically minded; continuously striving to recognise and highlight trends in data
  • Confident communication skills; being able to present data-supported recommendations
  • Confident in contributing ideas and working in a collaborative fashion with colleagues and external agencies  
  • Have the ability to work simultaneously on multiple projects, staying on-brief, on-brand and delivering to deadlines
  • Demonstrable decision-making ability, knowing when to escalate issues    
  • Willing to go all-out to drive forward digital, mobile and social media channel and audience growth
  • Unswerving ambition to evidence best-in-class performance
  • In tune with current digital and social media trends and strategies, honing data analytics skills to the respective environments