Brand Events Manager (MAT Cover)

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Location: Woking, GB

At McLaren Automotive our vision is not only to become the iconic sports car manufacturer but also to deliver breath-taking, iconic and innovative new technology to the automotive industry.


We recognise that we can only achieve our vision with the dedication and collaboration of our world class employees.  It is our mission to become the employer of choice within the global automotive industry.



12 Month Fixed Term Contract


Purpose of the Role:

Reporting to the Global Marketing Director, we now have an exciting opportunity for a proactive individual to join the Brand Events team within the Marketing Services department at McLaren Automotive (MAL) on a fixed term basis. Based at McLaren’s global headquarters in Woking, Surrey, the Brand Events Manager (MAT Cover) will play a key role in McLaren’s next major global product launches.


Role Dimensions:

The role’s key deliverable will include the management of the Brand Events team in the strategic delivery of the global events calendar, including Geneva Motorshow 2018, Global Test Drive activities for all 2018 launches, the annual Global Retailer Conference, Goodwood Festival of Speed 2018 and VIP Customer Preview events. The Brand Events Manager will be responsible for working hand-in-hand with internal and regional teams to deliver strategic, effective and consistent experiences. The Events Manager will also need to work closely with the Brand team to ensure concepts are rolled-out effectively and seamlessly across the annual calendar of events. Additional deliverables will include pre-event and on-site support of all events. The individual will also act as a “Brand Events ambassador” lending support and guidance to regional Event Managers to ensure effective and consistent roll-out of concepts across regionally-led projects, in addition.

This position has three direct reports, including two Events Managers and an Events Executive. Regular travel to event locations and regions will be expected.


Principal Accountabilities:

  • Drive strategic planning of the Brand Event calendar, working with the product/launch team to strategize timing, location and scope of events for each phase of product launches. Managing changes and knock-on effects in the case of launch changes/delays.
  • Manage all projects through to director approval of the “proposal phase” which includes: project plan (defined timings, agency requirements and stakeholder/ internal customers) objectives, location, venue(s), programme, vehicle selection,
  • Manage critical elements throughout the entirety of a project including budget, content and creative.
  • Direct project management of allocated Brand Events from concept creation and planning, to on-location event operation and delivery
  • Work hand in hand with the central Brand Management team at HQ to ensure adherence to worldwide Launch Plan
  • Work with the Regional Marketing teams in the implementation and operation of events in each market
  • Manage all deliverables and supervise the relationship with the appointed Event Agency on a global basis
  • Ensure compliance to McLaren Brand values and event standards in all Brand Events activity company-wide.
  • Generate excellent exposure and experience of the McLaren Automotive Brand and its products in line with the overall product launch and communication strategy.


Event Direction

  • Direct all aspects of event management, including:
  • Event creation, layout and design
  • Event flow and content (run-of-show)
  • Event Logistics (transport, accommodation, travel, etc)
  • Event staff (briefings, uniforms etc)
  • VIP experience
  • On-event management and operation
  • Coordinate on-event movements of all staff and executives, working closely with staff attending, Executive assistants, Team & Travel, and guest logistics agencies where appropriate
  • Collaborate with Brand and Merchandising teams to produce event assets in line with event objectives and brand guidelines
  • Liaise with vehicle fleet team to coordinate vehicle movements and technical support from load-in through to load-out
  • Develop working relationships with all event agencies, maintaining regular communication
  • Act as brand guardian and ensure all activities clearly demonstrate the McLaren brand values


Event Communications

  • Create Event Project updates and reviews for central and regional reporting
  • Liaise with the CRM and Regional teams to create all external event communications and event registration, monitor and report progress throughout
  • Liaise with central and regional teams to implement an internal event communications plan


Event Budget Management

  • Plan, manage, control and reconcile budget for the overall Project as well as each individual event
  • Effectively track overall budget and line items in support of overall strategy
  • Support supplier negotiation and approval
  • Ensure all financial approval and tracking is completed
  • Conduct post-event reconciliation audits


Relevant Education, Knowledge and Experience:

  • This role will be mainly strategic with operational elements and ambassadorial aspects to it at regional level. The successful applicant will, therefore, need to be effective in developing positive collaborative relationships across a variety of stakeholders such as the regional teams, event and marketing agencies, as well as several teams across the McLaren Group.
  • The Brand Event Manager should be able to handle head to head discussions with any level of hierarchy within the organization, and feel comfortable and at ease mixing with influential prospects and customers.
  • Capable of effectively coordinating several tasks simultaneously, able to manage large operational teams on location and maintain frequent and constructive communication with intercultural teams based in remote locations.
  • University Degree qualification
  • Extensive experience of Event Management and Organisation experience in the luxury segment, preferably in the automotive sector
  • Experience managing a team of direct reports, as well as multiple stakeholders at an executive level


  • Experience in managing agencies and suppliers, working closely with purchasing to develop productive relationships
  • Extensive budget management skills
  • Excellent and influential communicator with equivalent negotiation skills
  • Experience and/or significant understanding of the Super Luxury Automotive sector
  • Comfortable handling communication with customers and HNWI, written and verbal
  • Process oriented with excellent planning, organisational and administrative skills
  • A clear understanding of, and passion for, the McLaren Brand is a key requirement
  • Experience leading and managing large operational teams
  • Project management experience and ability to manage multiple projects and supplier


Personal Attributes

  • Excellent people management skills
  • Great attention to detail, ability to work under pressure and meet deadlines
  • Strong relationship management, interpersonal and presentation attributes
  • Ability to prioritize and make decisions, ability to work in a team
  • Language – fluent in English, with additional languages being advantageous
  • Highly self-motivated and able to motivate and influence others
  • A natural implementer, energetic and highly focused
  • Flexible and self-disciplined, with a great ability to adapt in rapid changing environments
  • Knowledge of McLaren’s racing and road car heritage will be an advantage


All employees must ensure compliance with the Company Health and Safety Policy, and all relevant other statutory Health and Safety legislation.

This job description may not detail some less major duties allocated to the post holder, nor cover duties of a similar nature, commensurate with the role, which may from time to time be reasonably required by the relevant manager.


 If you are passionate about pushing the boundaries of processes and technologies and have an entrepreneurial mind-set, join us at the heart of an exciting journey apply now to be part of cutting edge pioneering projects.

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