Regional Marketing Manager - Japan

Apply now »

Location: Tokyo, JP

At McLaren we believe that anything is possible. We know what it takes to win and we achieve this by working together and encouraging innovation in an extraordinary high performance environment.

We now have a fantastic opportunity for a Marketing Manager to join our Asia Pacific Regional Team. Based in Tokyo, Japan, the Marketing Manager will be responsible for building the McLaren brand as well as helping driving sales across Japan and developing McLaren’s Japan dealer network to deliver exceptional marketing activities. 

The successful candidate should expect regular travel across Japan as McLaren grows its operation in some of the fastest growing markets in the world.  The Regional Marketing Manager will not only be responsible for managing the nation-wide activity led by the McLaren Automotive Asia office based in Tokyo but will also be guiding our appointed dealers.

Purpose of the role:

As Marketing Manager you will be responsible for creating and implementing Japan regional marketing strategy that supports the delivery of our ambitious growth targets and, ultimately, establishes McLaren Automotive as the number one sports car manufacturer in Japan.

Principal accountabilities:

  • Develop and execute the McLaren Automotive marketing strategy aligned with global direction with necessary local adjustment and active consultation with the Japan Retailer Network
  • Conceptualise, manage and deliver effective cross-media campaign, digital marketing and  multi-dimensional scale of McLaren events that significantly enhance brand equity and deliver sales prospects to the Retailer Network
  • Develop a regional marketing strategy that supports the delivery of McLaren’s global, regional and local objectives
  • Create, develop and implement annual nationwide marketing campaigns to enhance McLaren’s brand image, awareness and consideration
  • Accelerate digitalization in marketing (owned media including mobile, SNS, data analytics, ad technologies and lead management)
  • Develop national events plan leveraging global programs for brand building, prospecting and customer engagement
  • Conceptualise regional events and project manage suppliers to deliver events that exceed customer and retailer expectations
  • Educate Retailer Marketing staff on the McLaren brand and positively challenge Retailers to deliver create and innovative marketing experiences that enhance McLaren’s brand image

Knowledge, skills & experience:

  • Fluent in Japanese and English is essential for this role
  • Hands-on experience in core marketing competencies, including agency/supplier management, strategy development, brand management, digital marketing, tactical execution and prospect generation, ideally within the automotive or luxury industry.
  • Experience with marketing luxury / prestige brands, preferably in the automotive sector is desirable.
  • Ability to influence senior management and engage with all levels of employees in order to support strategic business goals.
  • A proactive mindset that has generated creative solutions to strategic and tactical business challenges, supporting Sales and Marketing goals.
  • General understanding of design and engineering attributes of sports cars and of the history of global sports car development.
  • Financially adept with experience of managing and controlling budgets.

Personal attributes:

  • Culturally empathic, and able to “see the bigger picture”
  • Influential and engaging, and a confident communicator
  • Ability to travel globally at short notice and sometimes at weekends
  • Deep understanding of Japanese customer’s mindset, culture and behaviours
  • Ability to work well within a team environment, with a flexible attitude to hours

We recognise that we can only achieve our vision with the dedication and collaboration of our world class employees.  It is our aim to become the employer of choice within the global automotive industry.

Apply now »
Find similar jobs: