Digital Marketing Manager - China

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Location: Shanghai, CN

When our founder Bruce McLaren passed away at the age of 32 he left behind a legacy that has shaped who we are today. We have an unrivalled heritage which has its roots in racing; but McLaren Automotive is now creating a story of its own and we want you to be a part of it.

For the next 6 years as part of McLaren’s Track 22 plan, we are looking to invest £1 billion into Research and Development, leading to the launch of 15 all-new cars or derivatives during this period.

An exciting opportunity has arisen for a driven & talented individual to join our China team as Digital Marketing Manager.

Purpose of the role:

As Digital Marketing Manager, you will be responsible for overseeing and managing all digital marketing activities for McLaren Automotive within China.

You will also be responsible for taking what the primary business is doing from a digital perspective and coming up with creative solutions within a unique digital environment.

Principal accountabilities:

  • Identifying business and digital marketing innovation opportunities in China
  • Create and deliver first class digital content for China region
  • Lead the optimization and development of China website
  • Lead the digital marketing / advertising activities in China, drive performance
  • Project manage new work streams and engage all stakeholders
  • Assess the performance of the current digital presence and recommend user experience enhancements.
  • Build strong and lasting relationships with the digital agency teams
  • Contribute to the development of the global digital strategy ensuring that McLaren Automotive delivers best in class digital experiences.

Knowledge, skills & experience:

  • Strong experience in web, app and mobile development
  • Thorough understanding of CMS systems and joining up data sources
  • Management and development of multi-layered and multi-lingual systems
  • E-commerce experience useful
  • Web Analytics and reporting on ROI of digital activity
  • Experience in digital media and related disciplines such as media planning, search and delivery of technology based/high complexity projects
  • Professional Business/Marketing Qualification and educated to degree level

Personal attributes:

  • A motivating leader with experience of developing people and processes
  • Delivery focused, with a demonstrable record of accomplishment of on-time delivery
  • Self-motivated to deliver excellence and perform beyond targets
  • Good organisational skills and ability to manage tasks for both internal and external stakeholders 
  • Flexible approach to working hours, travel requirements and adaptability to changing and multiple priorities.

We recognise that we can only achieve our vision with the dedication and collaboration of our world class employees.  It is our aim to become the employer of choice within the global automotive industry.

At McLaren Automotive we are constantly looking to improve. To become the employer of choice we are always looking to develop our employee offerings. We currently offer a range of benefits to employees at all levels of the business including Private Healthcare, Contributory Pension Scheme, Life Assurance and Personal Lease Car Scheme. We also offer a range of discounts with our partner organisations.

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